Jennifer Pool Headshot

Jennifer Pool - Digital Designer


Project Overview

Client or Course: Personal Project

To support the idealism of personal or community gardens, I conceived a plan of documenting the development of my own backyard garden. I decided to utilize my skills in photography and video to record the garden throughout the growing season and then post my experiences on a blog that would link to social media. This is an ongoing project that will appear again in this next year.

Project Stats

: June - December 2019
: Adelle | Open sans
: Lightroom, Photoshop, Illustrator
: TechSmith Camtasia
: Personal logo

: Vist Jenns.Garden

Design Process

For recording the changes in the garden, I used my Olympus M.75-300mm camera and LG V20 cell phone for pictures and video footage. I then developed visuals with a mixture of Adobe’s Lightroom and Photoshop as well as Camtasia to create a video. For the website, I designed a WordPress blog and constructed a logo with Adobe’s Illustrator. I worked to have my posts appear at planned times for social media blasts, utilizing those social channels that favor visuals more than textual content, and then watched the WordPress analytics to adjust my timing of posts.

Close-up photo using Olympus camera
Winter photo shot using the LG V20 cell phone
Video using the Olympus camera and combined in Camtasia
Homepage of the WordPress site
Logo was created using Illustrator and a Wacom board
Posts on social media to publicize
Stats on the WordPress system show visitors and countries

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