Jennifer Pool Headshot

Jennifer Pool - Digital Designer

PennyDime Publications

Client or Class

WGD205 - Advanced Design & Rapid Visualization, DeVry Institute

Project Goal

Generate several marketing deliverables including a logo, an email blast, and magazine ad. Also required is fully designed wireframes of the main company and each of the three magazines as well as a workflow for the website.

Project Stats

: September 2017
: Multiple typographies
  • :
  • #960503
  • #e5e5e5
  • #414142
  • :
  • #9ba839
  • #039496
  • #5262ad
: Word, Excel
: Illustrator, Photoshop, and inDesign
: Android Cell Phone
: Company logo
: wireframes
: sitemap

Design Process

This project consisted of several commissions and, after developing a creative brief that outlined the deliverables for each week, I began working on this fictional company’s campaign. The color palette was larger, and typography selections greater, to compensate for needing 3 different magazine designs and the company to tie them together. Photography used for the magazine pages and ad are my own; however, other image work used is creative commons so that I could focus on the digital elements of each design.

Logo for the magazine company
Email blast design using the Foodography logo as one of the magazines
Magazine ad featuring the TechLife magazine
Sitemap for future website
Homepage wireframe design for the company
Wireframe design for the TechLife magazine page
Wireframe design for the LifeLite magazine page

View Other Designs